This Week in Content: February 12, 2016

This Week in Content: February 12, 2016

Each Friday, we share a ‘This Week in Content’ column, bringing you the most popular news, advice and how-to content marketing columns from around the web. This week… The Uncomfortable State of Content Marketing Metrics By Mark Schaefer on Businesses Grow The state of content marketing metrics, as bad as it is now, is only […]

Video Marketing Trends & Tips for Smarter Holiday Campaigns

Wistia video analytics

Massively popular as a medium for entertainment, video is an increasingly important part of how consumers find business information and make decisions about their purchases, as well. Just how powerful is video in the holiday shopping cycle? In a recent post on the Inside AdWords blog, Google’s director of performance marketing Matt Lawson shared that […]

This Week in Content: October 30, 2015

This Week in Content October 30

Each Friday, we share a ‘This Week in Content’ column, bringing you the most popular news, advice and how-to content marketing columns from around the web. This week… 5 Ways to Use Storytelling in Your Social Media Marketing By Upasna Kakroo on Social Media Examiner Incorporating stories into your social media campaigns is an effective […]

Big Brand Storytelling: Be the Leader of Your Wolf Pack

Brand Storytelling

As marketers, we know that appealing to our audience’s emotions and creating an experience through a compelling story is one of the most effective ways to build brand trust and loyalty. Good stories help brands engage audiences and leave them wanting more. So why are so many brands afraid of storytelling? Sure, there are potential pitfalls — brands […]

7 Steps to Stellar Quality Brand Video

Video is the future of content marketing and companies must include it in their online strategies or fall behind the competition. According Cisco, video is going to account for almost 70% of consumer Internet traffic within two years. YouTube has more than one billion unique visitors every month, because people like to watch videos. And […]

This Week in Content: August 21, 2015

This week in content marketing

Each Friday, we share a ‘This Week in Content’ column, bringing you the most popular news, advice and how-to content marketing columns from around the web. This week… The Most In-Demand Digital Marketing Skills By Ayaz Nanji on MarketingProfs Wondering which are the most sought after digital marketing skills and job titles? This article shares […]