This Week in Content: January 29, 2016

This Week in Content: January 29, 2016

Each Friday, we share a ‘This Week in Content’ column, bringing you the most popular news, advice and how-to content marketing columns from around the web. This week… Intent Marketing: The Life-Changing Magic of Giving People What They Want By Elisa Gabbert on WordStream “Intent marketing” is defined as “any kind of marketing that aims […]

This Week in Content: January 15, 2016

This Week in Content: January 15, 2016

Each Friday, we share a ‘This Week in Content’ column, bringing you the most popular news, advice and how-to content marketing columns from around the web. This week… Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry By Jordan Teicher on Contently In 2015, the content marketing industry “truly started to mature” as brands […]

This Week in Content: December 11, 2015

This Week in Content: December 11, 2015

Each Friday, we share a ‘This Week in Content’ column, bringing you the most popular news, advice and how-to content marketing columns from around the web. This week… 10 Tips to Make Content Marketing Work for Small Budgets By Neil Patel on Quick Sprout Content marketing takes a lot of work, as well as time, […]

This Week in Content: November 20, 2015

This Week in Content: November 20, 2015

Each Friday, we share a ‘This Week in Content’ column, bringing you the most popular news, advice and how-to content marketing columns from around the web. This week… 6 Tips for Scaling Social Media Promotion With a One-Person Team By Adrienne Smith on HubSpot Running a one-person social media campaign is difficult at best, especially […]

How Social & UGC Drive Engagement/Revenue [Infographic]

Social Media Index

Clearing the way to more open consumer influence may be a vital step for brand marketers. If you don’t want customers to stumble on their path from discovery to purchase, you need to capitalize on consumer opinion and UGC using social networks and other avenues throughout the entire process. Social is an important stepping stone […]

This Week in Content: October 16, 2015

This Week in Content October 16

Each Friday, we share a ‘This Week in Content’ column, bringing you the most popular news, advice, and how-to content marketing columns from around the web. This week… 5 Ways to Use Fan Content to Improve Your ROI By Juliet Camoy on Social Media Examiner Who doesn’t want to improve their social media ROI? Juliet […]

This Week in Content: October 2, 2015

This week in content marketing

Each Friday, we share a ‘This Week in Content’ column, bringing you the most popular news, advice and how-to content marketing columns from around the web. This week… 10 New Marketing Tactics to Try Today (They’re All in Your Buffer Account) By Courtney Seiter on Buffer Social The world of social media is constantly changing […]

Inside the New Canva for Work: What’s New

Canva at Work launch

Canva for Work is here! We’ve been using Canva for months and love it as a quick and painless way to create beautiful, engaging blog and social visuals. Today, we received an invitation to try out the new Canva for Work, their premium solution for businesses. Let’s see what’s new and whether it’s worth the […]

This Week in Content: August 7, 2015

This Week in Content

Each Friday, we share a ‘This Week in Content’ column, bringing you the most popular news, advice and how-to content marketing columns from around the web. This week… The 5 Content Strategy Shortcuts That Aren’t Shortcuts At All By Rebecca Lieb for Marketingland Rebecca Lieb takes a look at some common shortcuts businesses inquire about […]

The Secret Ingredient for Successfully Repurposing Content

How learning styles can help you repurpose content

As a longtime advocate of the practice of teaching through content, I was happy to stumble across an infographic this week that incorporates learning styles into successful content repurposing strategy. A couple of years ago, I wrote about the impact of visual content marketing on kinesthetic, auditory, visual and mixed learning style learners. Understanding how people in each […]