This Week in Content: February 12, 2016

This Week in Content: February 12, 2016

Each Friday, we share a ‘This Week in Content’ column, bringing you the most popular news, advice and how-to content marketing columns from around the web. This week… The Uncomfortable State of Content Marketing Metrics By Mark Schaefer on Businesses Grow The state of content marketing metrics, as bad as it is now, is only […]

This Week in Content: January 15, 2016

This Week in Content: January 15, 2016

Each Friday, we share a ‘This Week in Content’ column, bringing you the most popular news, advice and how-to content marketing columns from around the web. This week… Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry By Jordan Teicher on Contently In 2015, the content marketing industry “truly started to mature” as brands […]

This Week in Content: December 11, 2015

This Week in Content: December 11, 2015

Each Friday, we share a ‘This Week in Content’ column, bringing you the most popular news, advice and how-to content marketing columns from around the web. This week… 10 Tips to Make Content Marketing Work for Small Budgets By Neil Patel on Quick Sprout Content marketing takes a lot of work, as well as time, […]

This Week in Content: December 4, 2015

This Week in Content: December 4, 2015

Each Friday, we share a ‘This Week in Content’ column, bringing you the most popular news, advice and how-to content marketing columns from around the web. This week… How To Go Viral: Lessons From The Most Shared Content of 2015 By Steve Rayson on BuzzSumo Why does certain content go viral? BuzzSumo analyzed over 1 […]

This Week in Content: November 13, 2015

This Week in Content 13 Nov 2015

  Each Friday, we share a ‘This Week in Content’ column, bringing you the most popular news, advice and how-to content marketing columns from around the web. This week… The Roadmap for Creating Share-Worthy Content with Massive Distribution By Kelsey Libert on Moz The online content that goes “viral” – whether by design or not […]

Video Marketing Trends & Tips for Smarter Holiday Campaigns

Wistia video analytics

Massively popular as a medium for entertainment, video is an increasingly important part of how consumers find business information and make decisions about their purchases, as well. Just how powerful is video in the holiday shopping cycle? In a recent post on the Inside AdWords blog, Google’s director of performance marketing Matt Lawson shared that […]

7 Steps to Stellar Quality Brand Video

Video is the future of content marketing and companies must include it in their online strategies or fall behind the competition. According Cisco, video is going to account for almost 70% of consumer Internet traffic within two years. YouTube has more than one billion unique visitors every month, because people like to watch videos. And […]

This Week in Content: August 14, 2015

This week in content Marketing

Each Friday, we share a ‘This Week in Content’ column, bringing you the most popular news, advice and how-to content marketing columns from around the web. This week… 3 Proven Ways to Nail Visual Storytelling By Dawn Papandrea on Content Marketing Institute As marketers we know the importance of visuals in our content. However, just […]