This Week in Content: October 30, 2015

This Week in Content October 30

Each Friday, we share a ‘This Week in Content’ column, bringing you the most popular news, advice and how-to content marketing columns from around the web. This week… 5 Ways to Use Storytelling in Your Social Media Marketing By Upasna Kakroo on Social Media Examiner Incorporating stories into your social media campaigns is an effective […]

This Week in Content: July 10, 2015

Each Friday, we share a ‘This Week in Content’ column, bringing you the most popular news, advice and how-to content marketing columns from around the web. This week… Comparing the ROI of Content Marketing and Native Advertising By Kelsey Libert on Harvard Business Review Kelsey Libert compares the differences between content marketing and native advertising […]

Traveler Insights to Drive Tourism Content Strategy

The market for travel brands across North America is booming. In the first half of 2013 alone, U.S. online travel spending topped $58 billion, up 8% over the year prior (comScore). In Canada, where 9.2% of all jobs are supported by the tourism sector, travel is the most-shopped item online, with 58% of Canadian web […]

4 Starter Personas for Tourism & Travel Content Marketing

Starter Personas for Travel & Tourism Content Marketing

Audience personas are an important tool for tourism and travel companies using content to attract, engage and convert customers, but if you’re not using them yet, you’re not alone. Just over one-quarter of B2C marketers (27%) have taken the time to document their content strategy at all. If you’re just getting started with content marketing, you might […]