‘Think Like a Publisher’ Part Two: Know Your Audience

Traditional publishers were all about the audience and knew them inside and out. Do you? In this second post in our ‘Think Like a Publisher‘ series, we continue exploring that ubiquitous buzzphrase with a new infographic. You’ll see sections of it throughout this post and can download the whole thing at the end. It’s all […]

‘Think Like a Publisher’ Part One: Create Readable Content

Content Marketing Magic - Think Like a Publisher

You’re making great strides in ‘thinking like a publisher.’ You’ve done your topic and market research, have an editorial calendar in place, and your writers are chomping at the bit to get started. Are you setting them up to write content people will actually want (and be able) to read? People in general have this […]