This Week in Content: February 5, 2016

This Week in Content: February 5, 2016

Each Friday, we share a ‘This Week in Content’ column, bringing you the most popular news, advice and how-to content marketing columns from around the web. This week… The In-Depth Guide to Content Promotion By Sharon Hurley Hall on Crazy Egg With the web landscape becoming ever more congested and the increasing brief attention span […]

This Week in Content: December 18, 2015

This Week in Content: December 18, 2015

Each Friday, we share a ‘This Week in Content’ column, bringing you the most popular news, advice and how-to content marketing columns from around the web. This week… Why Content Strategy Isn’t Enough By Mackenzie Fogelson on Moz What does your brand stand for? Does it have a larger purpose or embrace principles beyond wild […]

Big Brand Storytelling: Be the Leader of Your Wolf Pack

Brand Storytelling

As marketers, we know that appealing to our audience’s emotions and creating an experience through a compelling story is one of the most effective ways to build brand trust and loyalty. Good stories help brands engage audiences and leave them wanting more. So why are so many brands afraid of storytelling? Sure, there are potential pitfalls — brands […]

Show Up and Be Seen: Brené Brown at #Inbound2015

Brene Brown on vulnerability at #INBOUND2015

Storyteller and research professor Brené Brown kicked off the Inbound 2015 Wednesday agenda with a popular and often poignant keynote on vulnerability and its ugly stepchild, shame. More importantly, she shared her inspirational message to “Show up and be seen” with the thousands of attendees at HubSpot’s massive inbound marketing conference in Boston. What is the number one shame […]

The Monster List of Unnecessary Words Killing Your Best Content

The Monster List of Words Killing Your Best Content

It’s not as sexy as viral marketing or fawned over as measurement, yet this concept is critically important for content marketers: The Economy of Words. Clear, concise language wins the day. More isn’t always better — especially in storytelling to the attention-deficit, hyperconnected crowd. The economy of words applies whether your content is 100 words or 1000 words […]

This Week in Content: May 1, 2015

MEDIAau This Week in Content May 1, 2015

Each Friday, we’ll share a ‘This Week in Content’ column, bringing you the most popular news, advice and how-to content marketing columns from around the web. To kick things off, we have an epic original piece on storytelling from Inbound.org, a comprehensive how-to guide on interactive content, and more. How to Create Boring-Industry Content That Gets Shared […]

The Ultimate Visual Guide to Storytelling for Brands

What could better storytelling do for your brand? Effective storytelling helps consumers identify with, learn to trust and ultimately want to do business with your brand. It helps reinforce your core values and brand messaging. It captures the attention of your customers and inspires them to take action. Yes, storytelling is an integral component of […]