The Complete Visual Guide to Facebook Ad Sizes [Infographic]

Facebook ads sizes and dimensions

Social media marketing is a fantastic way to increase brand awareness and drive traffic to your website, and Facebook ads have proven among the most effective paid tools available to marketers. But as Facebook has added new ad types and formats to help marketers reach various types of goals, the self-serve ad design platform has […]

This Week in Content: February 19, 2016

This Week in Content: February 19, 2016

Each Friday, we share a ‘This Week in Content’ column, bringing you the most popular news, advice and how-to content marketing columns from around the web. This week… How to Craft a Killer Brand Voice and Mission Statement for Your Content Marketing By Joe Lazauskas on Contently A great mission statement should not only speak […]

This Week in Content: January 29, 2016

This Week in Content: January 29, 2016

Each Friday, we share a ‘This Week in Content’ column, bringing you the most popular news, advice and how-to content marketing columns from around the web. This week… Intent Marketing: The Life-Changing Magic of Giving People What They Want By Elisa Gabbert on WordStream “Intent marketing” is defined as “any kind of marketing that aims […]

This Week in Content: January 8, 2016

This Week in Content: January 8, 2016

  Each Friday, we share a ‘This Week in Content’ column, bringing you the most popular news, advice and how-to content marketing columns from around the web. This week… 5 Reasons Most Content Marketing is FAR Behind Where It Needs To Be By Mark Schaefer on Businesses Grow In comparison to mainstream journalism’s rapid pace […]

This Week in Content: December 18, 2015

This Week in Content: December 18, 2015

Each Friday, we share a ‘This Week in Content’ column, bringing you the most popular news, advice and how-to content marketing columns from around the web. This week… Why Content Strategy Isn’t Enough By Mackenzie Fogelson on Moz What does your brand stand for? Does it have a larger purpose or embrace principles beyond wild […]

This Week in Content: November 20, 2015

This Week in Content: November 20, 2015

Each Friday, we share a ‘This Week in Content’ column, bringing you the most popular news, advice and how-to content marketing columns from around the web. This week… 6 Tips for Scaling Social Media Promotion With a One-Person Team By Adrienne Smith on HubSpot Running a one-person social media campaign is difficult at best, especially […]

How Social & UGC Drive Engagement/Revenue [Infographic]

Social Media Index

Clearing the way to more open consumer influence may be a vital step for brand marketers. If you don’t want customers to stumble on their path from discovery to purchase, you need to capitalize on consumer opinion and UGC using social networks and other avenues throughout the entire process. Social is an important stepping stone […]

This Week in Content: November 6, 2015

This Week in Content: November 6, 2015

Each Friday, we share a ‘This Week in Content’ column, bringing you the most popular news, advice and how-to content marketing columns from around the web. This week… How to Write for the Web – a New Approach for Increased Engagement – Whiteboard Friday By Dan Petrovic on Moz All the time and effort invested […]

Getting Started With Facebook Remarketing & Custom Audiences

Getting started with Custom Audiences

This post was originally published at SproutSocial.com. The ever-shortening attention span of consumers, coupled with increasing competition, makes marketing more challenging than ever for companies doing business online. In first quarter of 2015, 77.5% of retail website shoppers abandoned their cart. It’s even more dire in travel, where over 82% of carts are abandoned. Across […]

Quick Reference Social Media Image Sizes Cheat Sheet (2015)

Social Media Image Sizes Cheat Sheet

Our brains love images. Using compelling visuals to promote your content across social media networks can vastly improve the performance of that content in terms of shares and interactions. As marketers, we know this — in fact, 63% of all social media content is visual. Even so, it can be difficult and tedious to ensure […]