This Week in Content: November 13, 2015

This Week in Content 13 Nov 2015

  Each Friday, we share a ‘This Week in Content’ column, bringing you the most popular news, advice and how-to content marketing columns from around the web. This week… The Roadmap for Creating Share-Worthy Content with Massive Distribution By Kelsey Libert on Moz The online content that goes “viral” – whether by design or not […]

4 Starter Personas for Tourism & Travel Content Marketing

Starter Personas for Travel & Tourism Content Marketing

Audience personas are an important tool for tourism and travel companies using content to attract, engage and convert customers, but if you’re not using them yet, you’re not alone. Just over one-quarter of B2C marketers (27%) have taken the time to document their content strategy at all. If you’re just getting started with content marketing, you might […]