10 SEO Mistakes to Avoid (#5 is Super Important)

10 SEO Mistakes to Avoid

SEO is no black magic — even though Google keeps it proprietary ranking algorithm cards close to its chest, much of SEO best practice is simply based on user experience and content discoverability. After all, Google’s goal is to provide searchers the best answers for any given query. Good SEO means optimizing your site to be […]

These 13 Statistics Prove the Power of Content Personalization

13 Content Personalization Statistics

Today, consumers can see an advertisement coming a mile away — and it turns them off. Think about the marketing you see in your own life, outside of work. You don’t want to be sold to; you want to have an experience. Savvy marketers are providing compelling, engaging and ultimately persuasive experiences for connected consumers […]

This Week in Content: June 5, 2015

  Each Friday, we share a ‘This Week in Content’ column, bringing you the most popular news, advice and how-to content marketing columns from around the web. This week… 10 Tips for Getting Long-Term Traffic to Your Content by Sujan Patel for HubSpot News and time-sensitive posts definitely have a place in your content mix, but if that’s all […]