The Complete Visual Guide to Facebook Ad Sizes [Infographic]

Facebook ads sizes and dimensions

Social media marketing is a fantastic way to increase brand awareness and drive traffic to your website, and Facebook ads have proven among the most effective paid tools available to marketers. But as Facebook has added new ad types and formats to help marketers reach various types of goals, the self-serve ad design platform has […]

Getting Started With Facebook Remarketing & Custom Audiences

Getting started with Custom Audiences

This post was originally published at SproutSocial.com. The ever-shortening attention span of consumers, coupled with increasing competition, makes marketing more challenging than ever for companies doing business online. In first quarter of 2015, 77.5% of retail website shoppers abandoned their cart. It’s even more dire in travel, where over 82% of carts are abandoned. Across […]

Facebook Launches Author Tag for Writers & Bloggers

Facebook Author Tag

Facebook is making it easier for bloggers and writers to build relationships with their readers, by way of a new “authorship” feature powered by the Author Tag. Many bloggers and writers find Facebook a worthy network for content promotion, enabling them to expand their reach and build a following. Authors who implement the Author Tag […]