This Week in Content: February 19, 2016

This Week in Content: February 19, 2016

Each Friday, we share a ‘This Week in Content’ column, bringing you the most popular news, advice and how-to content marketing columns from around the web. This week… How to Craft a Killer Brand Voice and Mission Statement for Your Content Marketing By Joe Lazauskas on Contently A great mission statement should not only speak […]

This Week in Content: January 29, 2016

This Week in Content: January 29, 2016

Each Friday, we share a ‘This Week in Content’ column, bringing you the most popular news, advice and how-to content marketing columns from around the web. This week… Intent Marketing: The Life-Changing Magic of Giving People What They Want By Elisa Gabbert on WordStream “Intent marketing” is defined as “any kind of marketing that aims […]

This Week in Content: December 11, 2015

This Week in Content: December 11, 2015

Each Friday, we share a ‘This Week in Content’ column, bringing you the most popular news, advice and how-to content marketing columns from around the web. This week… 10 Tips to Make Content Marketing Work for Small Budgets By Neil Patel on Quick Sprout Content marketing takes a lot of work, as well as time, […]

This Week in Content: December 4, 2015

This Week in Content: December 4, 2015

Each Friday, we share a ‘This Week in Content’ column, bringing you the most popular news, advice and how-to content marketing columns from around the web. This week… How To Go Viral: Lessons From The Most Shared Content of 2015 By Steve Rayson on BuzzSumo Why does certain content go viral? BuzzSumo analyzed over 1 […]

This Week in Content: November 27, 2015

This Week in Content: November 27, 2015

Each Friday, we share a ‘This Week in Content’ column, bringing you the most popular news, advice and how-to content marketing columns from around the web. This week… Experts Share Hot Content Marketing Trends & Emerging Technologies to Watch in 2016 By Laura Crest on MEDIAau With content budgets expected to continue growing at a […]

Video Marketing Trends & Tips for Smarter Holiday Campaigns

Wistia video analytics

Massively popular as a medium for entertainment, video is an increasingly important part of how consumers find business information and make decisions about their purchases, as well. Just how powerful is video in the holiday shopping cycle? In a recent post on the Inside AdWords blog, Google’s director of performance marketing Matt Lawson shared that […]

This Week in Content: May 8, 2015

MEDIAau This Week in Content May 8 2015

Each Friday, we share a ‘This Week in Content’ column, bringing you the most popular news, advice and how-to content marketing columns from around the web. This week… The Reach, Engagement and ROI of Content Marketing vs. Native Advertising (New Research) by Kelsey Libert for Moz Native advertising and content marketing are increasingly considered viable alternatives to outbound marketing as […]