The Monster List of Unnecessary Words Killing Your Best Content

The Monster List of Words Killing Your Best Content

It’s not as sexy as viral marketing or fawned over as measurement, yet this concept is critically important for content marketers: The Economy of Words. Clear, concise language wins the day. More isn’t always better — especially in storytelling to the attention-deficit, hyperconnected crowd. The economy of words applies whether your content is 100 words or 1000 words […]

This Week in Content: May 29, 2015

This Week in Content Marketing May 29

Each Friday, we share a ‘This Week in Content’ column, bringing you the most popular news, advice and how-to content marketing columns from around the web. This week… ‘You Need Editors, Not Brand Managers’: Marketing Legend Seth Godin on the Future of Branded Content by Joe Lazauskas for Contently How do you sum up an epic interview packed with […]