This Week in Content: January 15, 2016

This Week in Content: January 15, 2016

Each Friday, we share a ‘This Week in Content’ column, bringing you the most popular news, advice and how-to content marketing columns from around the web. This week… Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry By Jordan Teicher on Contently In 2015, the content marketing industry “truly started to mature” as brands […]

This Week in Content: December 18, 2015

This Week in Content: December 18, 2015

Each Friday, we share a ‘This Week in Content’ column, bringing you the most popular news, advice and how-to content marketing columns from around the web. This week… Why Content Strategy Isn’t Enough By Mackenzie Fogelson on Moz What does your brand stand for? Does it have a larger purpose or embrace principles beyond wild […]

This Week in Content: December 4, 2015

This Week in Content: December 4, 2015

Each Friday, we share a ‘This Week in Content’ column, bringing you the most popular news, advice and how-to content marketing columns from around the web. This week… How To Go Viral: Lessons From The Most Shared Content of 2015 By Steve Rayson on BuzzSumo Why does certain content go viral? BuzzSumo analyzed over 1 […]

This Week in Content: November 13, 2015

This Week in Content 13 Nov 2015

  Each Friday, we share a ‘This Week in Content’ column, bringing you the most popular news, advice and how-to content marketing columns from around the web. This week… The Roadmap for Creating Share-Worthy Content with Massive Distribution By Kelsey Libert on Moz The online content that goes “viral” – whether by design or not […]

Traveler Insights to Drive Tourism Content Strategy

The market for travel brands across North America is booming. In the first half of 2013 alone, U.S. online travel spending topped $58 billion, up 8% over the year prior (comScore). In Canada, where 9.2% of all jobs are supported by the tourism sector, travel is the most-shopped item online, with 58% of Canadian web […]