The Monster List of Unnecessary Words Killing Your Best Content

The Monster List of Words Killing Your Best Content

It’s not as sexy as viral marketing or fawned over as measurement, yet this concept is critically important for content marketers: The Economy of Words. Clear, concise language wins the day. More isn’t always better — especially in storytelling to the attention-deficit, hyperconnected crowd. The economy of words applies whether your content is 100 words or 1000 words […]

Employee Generated Content (EGC): A Crash Course for Busy Brand Marketers

Your employees just might be one of your greatest untapped content marketing assets. Think about it – they know your company and its products or services better than anyone and are (hopefully) among your most passionate advocates. Yet few companies have mastered the art of incorporating employee generated content (EGC) into their content marketing mix. […]