These 13 Statistics Prove the Power of Content Personalization

13 Content Personalization Statistics

Today, consumers can see an advertisement coming a mile away — and it turns them off. Think about the marketing you see in your own life, outside of work. You don’t want to be sold to; you want to have an experience. Savvy marketers are providing compelling, engaging and ultimately persuasive experiences for connected consumers […]

Traveler Insights to Drive Tourism Content Strategy

The market for travel brands across North America is booming. In the first half of 2013 alone, U.S. online travel spending topped $58 billion, up 8% over the year prior (comScore). In Canada, where 9.2% of all jobs are supported by the tourism sector, travel is the most-shopped item online, with 58% of Canadian web […]