This Week in Content: February 5, 2016

This Week in Content: February 5, 2016

Each Friday, we share a ‘This Week in Content’ column, bringing you the most popular news, advice and how-to content marketing columns from around the web. This week… The In-Depth Guide to Content Promotion By Sharon Hurley Hall on Crazy Egg With the web landscape becoming ever more congested and the increasing brief attention span […]

This Week in Content: January 15, 2016

This Week in Content: January 15, 2016

Each Friday, we share a ‘This Week in Content’ column, bringing you the most popular news, advice and how-to content marketing columns from around the web. This week… Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry By Jordan Teicher on Contently In 2015, the content marketing industry “truly started to mature” as brands […]

This Week in Content: December 11, 2015

This Week in Content: December 11, 2015

Each Friday, we share a ‘This Week in Content’ column, bringing you the most popular news, advice and how-to content marketing columns from around the web. This week… 10 Tips to Make Content Marketing Work for Small Budgets By Neil Patel on Quick Sprout Content marketing takes a lot of work, as well as time, […]

Getting Started With Facebook Remarketing & Custom Audiences

Getting started with Custom Audiences

This post was originally published at SproutSocial.com. The ever-shortening attention span of consumers, coupled with increasing competition, makes marketing more challenging than ever for companies doing business online. In first quarter of 2015, 77.5% of retail website shoppers abandoned their cart. It’s even more dire in travel, where over 82% of carts are abandoned. Across […]

Facebook Launches Author Tag for Writers & Bloggers

Facebook Author Tag

Facebook is making it easier for bloggers and writers to build relationships with their readers, by way of a new “authorship” feature powered by the Author Tag. Many bloggers and writers find Facebook a worthy network for content promotion, enabling them to expand their reach and build a following. Authors who implement the Author Tag […]

4 Old School PR Tactics to Give Your Content Promotion a Boost

Use PR Tactics for Content Promotion

Gone are the days when a single press release distributed to mainstream media had more than a longshot chance of being picked up by a journalist. These days, press releases and other pieces of brand content are more likely posted on a blog or company website, maybe sent out through social media, and probably published […]

This Week in Content: June 12, 2015

This Week in Content - June 12, 2015

Each Friday, we share a ‘This Week in Content’ column, bringing you the most popular news, advice and how-to content marketing columns from around the web. This week… Here’s Why Nobody Reads Your Content by Dan Petrovic for DEJAN People fail to read full length content for a variety of reasons, attention span, impatience and TL;DR culture among them. Clear, […]