This Week in Content: February 19, 2016

This Week in Content: February 19, 2016

Each Friday, we share a ‘This Week in Content’ column, bringing you the most popular news, advice and how-to content marketing columns from around the web. This week… How to Craft a Killer Brand Voice and Mission Statement for Your Content Marketing By Joe Lazauskas on Contently A great mission statement should not only speak […]

This Week in Content: February 12, 2016

This Week in Content: February 12, 2016

Each Friday, we share a ‘This Week in Content’ column, bringing you the most popular news, advice and how-to content marketing columns from around the web. This week… The Uncomfortable State of Content Marketing Metrics By Mark Schaefer on Businesses Grow The state of content marketing metrics, as bad as it is now, is only […]

This Week in Content: February 5, 2016

This Week in Content: February 5, 2016

Each Friday, we share a ‘This Week in Content’ column, bringing you the most popular news, advice and how-to content marketing columns from around the web. This week… The In-Depth Guide to Content Promotion By Sharon Hurley Hall on Crazy Egg With the web landscape becoming ever more congested and the increasing brief attention span […]

This Week in Content: January 29, 2016

This Week in Content: January 29, 2016

Each Friday, we share a ‘This Week in Content’ column, bringing you the most popular news, advice and how-to content marketing columns from around the web. This week… Intent Marketing: The Life-Changing Magic of Giving People What They Want By Elisa Gabbert on WordStream “Intent marketing” is defined as “any kind of marketing that aims […]

This Week in Content: January 22, 2016

This Week in Content: January 22, 2016

Each Friday, we share a ‘This Week in Content’ column, bringing you the most popular news, advice and how-to content marketing columns from around the web. This week… Content Marketing Tips for B2B Organizations – Whiteboard Friday By Rand Fishkin on Moz Aside from sharing the same sales funnel model – brand awareness at the […]

This Week in Content: January 15, 2016

This Week in Content: January 15, 2016

Each Friday, we share a ‘This Week in Content’ column, bringing you the most popular news, advice and how-to content marketing columns from around the web. This week… Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry By Jordan Teicher on Contently In 2015, the content marketing industry “truly started to mature” as brands […]

This Week in Content: January 8, 2016

This Week in Content: January 8, 2016

  Each Friday, we share a ‘This Week in Content’ column, bringing you the most popular news, advice and how-to content marketing columns from around the web. This week… 5 Reasons Most Content Marketing is FAR Behind Where It Needs To Be By Mark Schaefer on Businesses Grow In comparison to mainstream journalism’s rapid pace […]

This Week in Content: December 18, 2015

This Week in Content: December 18, 2015

Each Friday, we share a ‘This Week in Content’ column, bringing you the most popular news, advice and how-to content marketing columns from around the web. This week… Why Content Strategy Isn’t Enough By Mackenzie Fogelson on Moz What does your brand stand for? Does it have a larger purpose or embrace principles beyond wild […]

This Week in Content: December 11, 2015

This Week in Content: December 11, 2015

Each Friday, we share a ‘This Week in Content’ column, bringing you the most popular news, advice and how-to content marketing columns from around the web. This week… 10 Tips to Make Content Marketing Work for Small Budgets By Neil Patel on Quick Sprout Content marketing takes a lot of work, as well as time, […]

Content Marketing Superheroes You Need on Your Team for 2016

What should companies be looking for in terms of talent as they expand their content efforts in 2016? Last week, in the second post of this series designed to help content marketers prepare for their best year yet, we talked about the specific skills you’ll need to up your content game. This time, we’ve asked both […]