This Week in Content: February 12, 2016

This Week in Content: February 12, 2016

Each Friday, we share a ‘This Week in Content’ column, bringing you the most popular news, advice and how-to content marketing columns from around the web. This week… The Uncomfortable State of Content Marketing Metrics By Mark Schaefer on Businesses Grow The state of content marketing metrics, as bad as it is now, is only […]

This Week in Content: February 5, 2016

This Week in Content: February 5, 2016

Each Friday, we share a ‘This Week in Content’ column, bringing you the most popular news, advice and how-to content marketing columns from around the web. This week… The In-Depth Guide to Content Promotion By Sharon Hurley Hall on Crazy Egg With the web landscape becoming ever more congested and the increasing brief attention span […]

This Week in Content: December 11, 2015

This Week in Content: December 11, 2015

Each Friday, we share a ‘This Week in Content’ column, bringing you the most popular news, advice and how-to content marketing columns from around the web. This week… 10 Tips to Make Content Marketing Work for Small Budgets By Neil Patel on Quick Sprout Content marketing takes a lot of work, as well as time, […]

Content Marketing Superheroes You Need on Your Team for 2016

What should companies be looking for in terms of talent as they expand their content efforts in 2016? Last week, in the second post of this series designed to help content marketers prepare for their best year yet, we talked about the specific skills you’ll need to up your content game. This time, we’ve asked both […]

This Week in Content: November 13, 2015

This Week in Content 13 Nov 2015

  Each Friday, we share a ‘This Week in Content’ column, bringing you the most popular news, advice and how-to content marketing columns from around the web. This week… The Roadmap for Creating Share-Worthy Content with Massive Distribution By Kelsey Libert on Moz The online content that goes “viral” – whether by design or not […]

Video Marketing Trends & Tips for Smarter Holiday Campaigns

Wistia video analytics

Massively popular as a medium for entertainment, video is an increasingly important part of how consumers find business information and make decisions about their purchases, as well. Just how powerful is video in the holiday shopping cycle? In a recent post on the Inside AdWords blog, Google’s director of performance marketing Matt Lawson shared that […]

This Week in Content: November 6, 2015

This Week in Content: November 6, 2015

Each Friday, we share a ‘This Week in Content’ column, bringing you the most popular news, advice and how-to content marketing columns from around the web. This week… How to Write for the Web – a New Approach for Increased Engagement – Whiteboard Friday By Dan Petrovic on Moz All the time and effort invested […]