This Week in Content: February 12, 2016

This Week in Content: February 12, 2016

Each Friday, we share a ‘This Week in Content’ column, bringing you the most popular news, advice and how-to content marketing columns from around the web. This week… The Uncomfortable State of Content Marketing Metrics By Mark Schaefer on Businesses Grow The state of content marketing metrics, as bad as it is now, is only […]

Content Marketing Superheroes You Need on Your Team for 2016

What should companies be looking for in terms of talent as they expand their content efforts in 2016? Last week, in the second post of this series designed to help content marketers prepare for their best year yet, we talked about the specific skills you’ll need to up your content game. This time, we’ve asked both […]

This Week in Content: November 27, 2015

This Week in Content: November 27, 2015

Each Friday, we share a ‘This Week in Content’ column, bringing you the most popular news, advice and how-to content marketing columns from around the web. This week… Experts Share Hot Content Marketing Trends & Emerging Technologies to Watch in 2016 By Laura Crest on MEDIAau With content budgets expected to continue growing at a […]

This Week in Content: November 20, 2015

This Week in Content: November 20, 2015

Each Friday, we share a ‘This Week in Content’ column, bringing you the most popular news, advice and how-to content marketing columns from around the web. This week… 6 Tips for Scaling Social Media Promotion With a One-Person Team By Adrienne Smith on HubSpot Running a one-person social media campaign is difficult at best, especially […]

5 Ways to Breathe New Life Into Your Boring Company Blog

Better business blogging tactics to resuscitate your blog

You set it up with the best of intentions, carefully choosing a template or custom design, thoughtfully designating tags and categories, and committing to blogging at least once a week. Well, maybe once every two weeks if it’s really busy. Damn, we only published one post this month. Who’s looking after the blog, anyway? I […]

Inside the New Canva for Work: What’s New

Canva at Work launch

Canva for Work is here! We’ve been using Canva for months and love it as a quick and painless way to create beautiful, engaging blog and social visuals. Today, we received an invitation to try out the new Canva for Work, their premium solution for businesses. Let’s see what’s new and whether it’s worth the […]

This Week in Content: July 24, 2015

This Week in Content-July 24

Each Friday, we share a ‘This Week in Content” column, bringing you the most popular news, advice and how-to content marketing columns from around the web. This week… Essential Blogging Resource for Marketers: Your Complete Guide By Lisa D. Jenkins for Social Media Examiner Lisa Jenkins pulls together numerous articles into one complete guide to […]

This Week in Content: July 10, 2015

Each Friday, we share a ‘This Week in Content’ column, bringing you the most popular news, advice and how-to content marketing columns from around the web. This week… Comparing the ROI of Content Marketing and Native Advertising By Kelsey Libert on Harvard Business Review Kelsey Libert compares the differences between content marketing and native advertising […]