This Week in Content: February 19, 2016

This Week in Content: February 19, 2016

Each Friday, we share a ‘This Week in Content’ column, bringing you the most popular news, advice and how-to content marketing columns from around the web. This week… How to Craft a Killer Brand Voice and Mission Statement for Your Content Marketing By Joe Lazauskas on Contently A great mission statement should not only speak […]

This Week in Content: December 18, 2015

This Week in Content: December 18, 2015

Each Friday, we share a ‘This Week in Content’ column, bringing you the most popular news, advice and how-to content marketing columns from around the web. This week… Why Content Strategy Isn’t Enough By Mackenzie Fogelson on Moz What does your brand stand for? Does it have a larger purpose or embrace principles beyond wild […]

This Week in Content: December 4, 2015

This Week in Content: December 4, 2015

Each Friday, we share a ‘This Week in Content’ column, bringing you the most popular news, advice and how-to content marketing columns from around the web. This week… How To Go Viral: Lessons From The Most Shared Content of 2015 By Steve Rayson on BuzzSumo Why does certain content go viral? BuzzSumo analyzed over 1 […]

5 Ways to Breathe New Life Into Your Boring Company Blog

Better business blogging tactics to resuscitate your blog

You set it up with the best of intentions, carefully choosing a template or custom design, thoughtfully designating tags and categories, and committing to blogging at least once a week. Well, maybe once every two weeks if it’s really busy. Damn, we only published one post this month. Who’s looking after the blog, anyway? I […]

Employee Generated Content (EGC): A Crash Course for Busy Brand Marketers

Your employees just might be one of your greatest untapped content marketing assets. Think about it – they know your company and its products or services better than anyone and are (hopefully) among your most passionate advocates. Yet few companies have mastered the art of incorporating employee generated content (EGC) into their content marketing mix. […]

‘Think Like a Publisher’ Part One: Create Readable Content

Content Marketing Magic - Think Like a Publisher

You’re making great strides in ‘thinking like a publisher.’ You’ve done your topic and market research, have an editorial calendar in place, and your writers are chomping at the bit to get started. Are you setting them up to write content people will actually want (and be able) to read? People in general have this […]