‘Think Like a Publisher’ Part Two: Know Your Audience

Traditional publishers were all about the audience and knew them inside and out. Do you? In this second post in our ‘Think Like a Publisher‘ series, we continue exploring that ubiquitous buzzphrase with a new infographic. You’ll see sections of it throughout this post and can download the whole thing at the end. It’s all […]

4 Starter Personas for Tourism & Travel Content Marketing

Starter Personas for Travel & Tourism Content Marketing

Audience personas are an important tool for tourism and travel companies using content to attract, engage and convert customers, but if you’re not using them yet, you’re not alone. Just over one-quarter of B2C marketers (27%) have┬átaken the time to document their┬ácontent strategy at all. If you’re just getting started with content marketing, you might […]