This Week in Content: February 19, 2016

This Week in Content: February 19, 2016

Each Friday, we share a ‘This Week in Content’ column, bringing you the most popular news, advice and how-to content marketing columns from around the web. This week… How to Craft a Killer Brand Voice and Mission Statement for Your Content Marketing By Joe Lazauskas on Contently A great mission statement should not only speak […]

This Week in Content: February 12, 2016

This Week in Content: February 12, 2016

Each Friday, we share a ‘This Week in Content’ column, bringing you the most popular news, advice and how-to content marketing columns from around the web. This week… The Uncomfortable State of Content Marketing Metrics By Mark Schaefer on Businesses Grow The state of content marketing metrics, as bad as it is now, is only […]

This Week in Content: December 11, 2015

This Week in Content: December 11, 2015

Each Friday, we share a ‘This Week in Content’ column, bringing you the most popular news, advice and how-to content marketing columns from around the web. This week… 10 Tips to Make Content Marketing Work for Small Budgets By Neil Patel on Quick Sprout Content marketing takes a lot of work, as well as time, […]

This Week in Content: December 4, 2015

This Week in Content: December 4, 2015

Each Friday, we share a ‘This Week in Content’ column, bringing you the most popular news, advice and how-to content marketing columns from around the web. This week… How To Go Viral: Lessons From The Most Shared Content of 2015 By Steve Rayson on BuzzSumo Why does certain content go viral? BuzzSumo analyzed over 1 […]

This Week in Content: June 19, 2015

Each Friday, we share a ‘This Week in Content’ column, bringing you the most popular news, advice and how-to content marketing columns from around the web. This week… How to Republish, Repurpose and Reinvent Your Content Using LinkedIn Publisher by Nathan Ellering for Social Media Examiner LinkedIn is a fantastic outlet for syndicating your blog posts and publishing original […]

4 Starter Personas for Tourism & Travel Content Marketing

Starter Personas for Travel & Tourism Content Marketing

Audience personas are an important tool for tourism and travel companies using content to attract, engage and convert customers, but if you’re not using them yet, you’re not alone. Just over one-quarter of B2C marketers (27%) have taken the time to document their content strategy at all. If you’re just getting started with content marketing, you might […]