5 Big, Sexy, Must-Have Types of Content for Travel Brands

National Geographic’s ‘Wanderlust’ Visual Content Campaign

Travel marketers: you may not realize this, but a lot of your marketing colleagues are insanely jealous of you. Can you imagine trying to come up with fresh, engaging content on accounting day after day? Or brainstorming fun, cool videos to appeal to youth… about funeral planning? Travel definitely has an edge when it comes […]

Traveler Insights to Drive Tourism Content Strategy

The market for travel brands across North America is booming. In the first half of 2013 alone, U.S. online travel spending topped $58 billion, up 8% over the year prior (comScore). In Canada, where 9.2% of all jobs are supported by the tourism sector, travel is the most-shopped item online, with 58% of Canadian web […]