This Week in Content: October 2, 2015

This week in content marketing

Each Friday, we share a ‘This Week in Content’ column, bringing you the most popular news, advice and how-to content marketing columns from around the web. This week… 10 New Marketing Tactics to Try Today (They’re All in Your Buffer Account) By Courtney Seiter on Buffer Social The world of social media is constantly changing […]

Getting Started With Facebook Remarketing & Custom Audiences

Getting started with Custom Audiences

This post was originally published at SproutSocial.com. The ever-shortening attention span of consumers, coupled with increasing competition, makes marketing more challenging than ever for companies doing business online. In first quarter of 2015, 77.5% of retail website shoppers abandoned their cart. It’s even more dire in travel, where over 82% of carts are abandoned. Across […]

This Week in Content: September 25, 2015

Each Friday, we share a ‘This Week in Content’ column, bringing you the most popular news, advice and how-to content marketing columns from around the web. This week… 9 Essential Content Marketing Apps That Will Grow Your Blog Traffic By Neil Patel on neilpatel.com Looking to leverage your content marketing by utilizing tools to automate, […]

This Week in Content: September 18, 2015

content marketing tips and tricks

Each Friday, we share a ‘This Week in Content’ column, bringing you the most popular news, advice and how-to content marketing columns from around the web. This week… How And Why Content Marketing Works By Eric Enge on Search Engine Land We know content marketing works, yet there are many misconceptions about what exactly it […]

Show Up and Be Seen: Brené Brown at #Inbound2015

Brene Brown on vulnerability at #INBOUND2015

Storyteller and research professor Brené Brown kicked off the Inbound 2015 Wednesday agenda with a popular and often poignant keynote on vulnerability and its ugly stepchild, shame. More importantly, she shared her inspirational message to “Show up and be seen” with the thousands of attendees at HubSpot’s massive inbound marketing conference in Boston. What is the number one shame […]

This Week in Content: September 4, 2015

This Week in Content: September 4, 2015

Each Friday, we share a ‘This Week in Content’ column, bringing you the most popular news, advice and how-to content marketing columns from around the web. This week… Why You Need Content Strategy Before Editorial Planning By Meghan Casey at Content Marketing Institute Put strategy before tactics. Meghan Casey identifies the importance of creating a […]

This Week in Content: August 28, 2015

This week in content marketing

Each Friday, we share a ‘This Week in Content’ column, bringing you the most popular news, advice and how-to content marketing columns from around the web. This week… Here’s What Neuroscience, Psychology and Relationships Tell Us About Highly Shareable Content. By Mridu Khullar Relph on Buffer Social Want to know the secret behind what makes […]

5 Ways to Breathe New Life Into Your Boring Company Blog

Better business blogging tactics to resuscitate your blog

You set it up with the best of intentions, carefully choosing a template or custom design, thoughtfully designating tags and categories, and committing to blogging at least once a week. Well, maybe once every two weeks if it’s really busy. Damn, we only published one post this month. Who’s looking after the blog, anyway? I […]