As much as I appreciate the value of the written word, even this career writer can’t deny the power of visual content.
Imagery is processed 60,ooo times faster by the brain than text, but is also shared far more on social media and earns more user engagements. That’s not to say you should drop your written content strategy – not at all. Text and visual content are simply more effective together, helping your visitors better process and retain the information you’re trying to convey.
If visuals aren’t already an integral part of your blog and content strategy, you’re missing out on a massive opportunity to improve your campaigns. Content with images gets 94% more views than content without, which holds true across all topics and categories.
This infographic released recently by QuickSprout offers the Ultimate Guide to Creating Visually Appealing Content, including nine major types of visual content and the tools you’ll need to put them together.
Neil Patel and his team have created a fantastic resource here that you’ll want to refer to again and again, as you constantly work to improve your visual content assets.
Share your best visual content tips in the comments!